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LGBT+ Ministry

CHURCH OF ST. FRANCIS OF ASSISI

World Pride NYC calls for a refreshed LGBT+ Ministry identity

Practices
Strategy | Studio | Social

Evangelizing since the 1980s, the LGBT+ Ministry at the Church of St. Francis of Assisi in New York City leveraged the unique opportunity to modernize and elevate the ministry’s image during its fifth annual United In Love Celebration in wake of World Pride NYC. Capitalizing on the once-in-a-lifetime opportunity, the LGBT+ Ministry experienced a brand overhaul inclusive of refreshing its identity and communicating this critical progress to its most engaged advocates. Integrating strategic design and communication, wave.xyz curated a color palette to represent the four promises reflective of the specially designed church environment for those who identify as LGBT+. The LGBT+ Ministry’s brand overhaul was adapted to print, email, digital and social media and was well-received by many parishioners at the church.

Cause Circle